A thought by Mark Batterson from his book, Double Blessing (p. 123). The Crown Publishing Group. Kindle Edition. (Click on the book title to go to Amazon.com to buy the book.) We are for the most part good at the actual cost but not the opportunity cost. Mark says, “An actual cost is an expenditure. It shows up on your balance sheet as a liability, and it’s relatively easy to account for. An opportunity cost is a hidden cost. It’s the loss of potential gain, often because of indecision or inaction.” Luke 14:28 (NLT) says, “Don’t begin until you count the cost.” Mark continues, “Jesus spoke those words in the context of a construction project, but they are true of a thousand things. When it comes to counting the cost, most people fail to realize that it’s a two-sided coin. Most of us are pretty good at counting the actual cost. Counting opportunity cost? Not so much. Why? Because opportunity cost involves scenario planning and systems thinking. And when you try t
Continuing a thought from a book I am reading...